Enrollment decisions start online.
Parents form their first impression of your school online, in seconds, long before they ever schedule a tour. We make yours an obvious top choice.
before you ever hear from them
Most of the decision happens on your website.
of preschool parents said a school's website influenced their enrollment decision
Niche 2022 Preschool Survey
is the average time a visitor spends on a page before they move on
Contentsquare Digital Experience Benchmark
is how many schools most families compare before they choose one
Niche 2023 K-12 Parent Survey
the gap
Parents decide in seconds.
You have poured years into your school. A parent decides in seconds whether your website shows it, and usually it is not the school that makes them hesitate.
- A dated template that looks like every other school
- Photos that sell your classrooms short
- A page that leaves their real question unanswered
So a family you would have won in person quietly rules you out. We close that gap.
presentation changes the choice
The same information, shown better, moved parents toward schools performing 19 percentile points higher.
A randomized study of 3,500 parents. Design is not decoration. It is the decision a family makes before they ever meet you.
Choice Architecture of School Choice Websites, 2020
what we do
More than a website.
A website is more than a digital brochure. It is the digital front door to your school, the first room a family steps into, long before they visit in person. Most in this field are built to inform. We build yours to bring families in.
Most school sites
- Built like a brochure, not to bring in families
- No path for the parent who isn't ready to tour yet
- Photos and words that could be any school
- Leaves the trust factor to chance
Our school sites
- Built to bring in families, not just inform them
- A clear next step, and a reason to stay close
- Designed to show what makes your school different
- Builds a parent's trust from the first click
how it works
We build before you buy.
You see your new website, built and real, before you spend a dollar or make a decision.
01
Get your report card
We review your current website the way a parent does, and show you exactly where families are slipping away.
02
See your new site
We design and build it, then walk you through the real thing. A site you can click, not a description.
03
Decide from there
Love it? We finish the customization and match you to the right package. Nothing to commit until you have seen it.
We’re a father and a daughter, building for the schools families trust.
Tanner has spent two decades building businesses and the technology behind them. Emma has been redesigning rooms in her head since she could talk, with an eye for detail most people miss. Together we run a small studio with one rule: every school gets both of us, and neither of us hands your website to a template.
There is something fitting about a father and daughter building for schools. You spend your days earning the trust of families. So do we. We treat your school’s first impression the way you treat a child’s first day. Like it matters, because it does.
Solas means light, in Irish. It’s what a good first impression does for a school: quiet, illuminating, lasting.
good to know
Questions, answered.
What do you actually do?+
We design and build websites for independent schools and early childhood programs. That is the whole focus. One thing, done well.
What kind of schools do you work with?+
Independent schools and early childhood programs, from Montessori to private preschools. If we are not the right fit, we will tell you and point you somewhere better.
Do we have to move everything over ourselves?+
No. Getting your new site live and pointed at your domain is our job, not yours. Nothing breaks, and you are not left to figure it out.
How fast can you move?+
Days, not months. Fast enough to be live before your next enrollment season.
What does it cost?+
It starts with a free report card. If you want a new site, we show it to you built before you decide, then match you to the right package. No surprises.
How do we start?+
Get your report card. From there, you see your new site before you decide anything.
the report card
Get your school’s report card.
See your website the way a parent sees it. What makes you stand out, what quietly costs you families, and the one or two fixes that matter most. Yours to keep.